Pantone Color of 2019 – “Living Coral”
If you’re anything like me, you probably never knew that something like “color of the year” was decided by a group of designers at the Pantone Institute. Surprising?! I thought so too.
According to the Pantone Institute – they are the business that highlights top seasonal runway colors, forecasts global color trends, and advises companies on color for product and brand visual identity. Pantone claims that “Through seasonal trend forecasts, color psychology and color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.”
The color for 2018 was Ultra Violet – which may not be your favorite – but that’s okay– 2018 is over!! Living Coral happens to be one of my favorites though.
In my monthly color blog, we will be taking a look at different colors in the color wheel and endeavoring to understand how color works.